Chris Kempczinski has explained the reason behind his now-viral reaction to tasting a new burger from McDonald's, and surprisingly, he says it goes back to advice from his mother.
In a recent interview, Kempczinski spoke about a video he shared on February 3, where he tried the chain’s new Big Arch Burger. The clip quickly spread online, with many people questioning his reaction. Viewers pointed out that he only took a very small bite and said things like “I love this product,” which made some feel the moment didn’t seem genuine.
Responding to the criticism, he joked that his behavior came from how he was raised. He said his mother always told him not to talk while eating, which made him take a small bite so he could speak properly in the video. Looking back, he admitted he might have been better off just enjoying the burger naturally, even if it meant talking with a full mouth.
Kempczinski also cleared up rumors that he might not actually eat meat. He made it clear that he is not a vegetarian and does enjoy burgers.
The video sparked a lot of reactions online, with some users making fun of how little he ate. Comments joked that he didn’t even take a proper bite, while others questioned whether he really liked the food.
He said he first realized the video had gone viral when his children told him about it. Soon after, he started receiving a flood of messages, calls, and emails from people asking if he had seen the reactions. After a while, he said it became overwhelming because so many people were talking about it.
Even though the response included criticism, Kempczinski said he was still glad the burger was getting attention. He added that being on social media requires having a thick skin, since not all feedback will be positive.
The moment also caught the attention of rival fast food brands. Burger King and Wendy's joined in, using the situation to promote their own products. In one example, a Burger King executive shared a video of himself taking a big, enthusiastic bite of a Whopper, which many people compared to Kempczinski’s more careful taste test.
In the end, what started as a simple promotional video turned into a widely discussed moment online, showing how quickly social media can turn even small actions into big conversations.
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